The Bulletin Blog

5 Features That Will Help You Create an Interactive Newsletter in Minutes

Messaging automation doesn’t have to be complicated.

That’s why we created Bulletin, a content management system (CMS) that helps you easily compose and distribute content via Telegram, WhatsApp and Facebook Messenger.  Our revolutionary platform is like MailChimp plus WordPress, built for the messaging era. 

Companies of all industries use Bulletin’s distraction-free and user-friendly interface to create interactive newsletters. Here are the top 5 features that make Bulletin’s story editor the best tool on the market for messaging automation. 

Example of an interactive newsletter

1. Use the notepad to create your drafts

Bulletin’s story editor is divided into two sections: conversation and draft

The draft section of our editor functions as a notepad where you can start building your story. There are several ways to use the draft field. One way is by importing content from other sources, such as a published article. 

Bulletin’s editor

Import content into the text editor by pasting a link in the box marked ‘Story URL’ and clicking the ‘Fetch content’ button. Both pure text and images will be imported. 

Draft notepad

Once the content has loaded, you can copy, paste, edit, or highlight as needed. This will make it easier for you to convert your articles, newsletters, and more, into conversations. 

2. Forget about coding; we use message blocks

Don’t worry about coding, complex flows or UX. Bulletin lets you go straight to writing.

The conversation area is designed to look like message blocks or bubbles, so it provides an idea of how the story will appear to your reader’s mobile device. 

                                                   Conversation Editor

Each piece of content in Bulletin is a message block. While other chatbot solutions require you to insert a custom code, Bulletin’s simple message blocks let you add, rearrange, and style multimedia content without any technical knowledge.  

                                                 Block menu

This includes text paragraphs, polls, images, video files, GIFS, audio files, and more. You can add a block by clicking on the button marked with a plus sign, and selecting the type of media you want.

3. Re-arrange the order of your blocks 

Sometimes, ideas flow as you go, and you would like to change the order of the conversation once you have a clear structure. Bulletin makes it easy to rearrange your conversation at any point. Place the mouse over the piece of conversation you wish to move, and a set of buttons will appear on the right. Use the arrow buttons to drag the block and change the order of your conversation. Or, select the bin icon to delete the block.

Arrow to change the block order

4. Auto-saving and error validation

Your story fragments will be automatically saved as you work on your content. The ‘Finish and save’ button is also provided to save and exit the screen once you are done editing.

Finish and save 

If there is an error, you will be notified with a red message. Make the indicated corrections and try to save again.

Error message

5. Character counter and emoji button

Because interactive newsletters are sent over messaging apps, content should be short and to the point. You want to be aware of the length of each paragraph so that your readers won’t be overwhelmed with information. The paragraph text editor includes a built-in character counter which will turn red if you go over the recommended limit of 200 characters: the perfect size to be read on a mobile device. 

Character counter

It also has an emoji button to help you add emojis to your text.

Add emojis to captions, user replies, or in the paragraph text.

You can activate the emoji keyboard anywhere you see this icon: ☺. Or, you can enable our small emoji keyboard by just typing a colon (“:“).  Emojis boost engagement by expressing emotion in a fun way. Add emojis in accordance to your media criteria, but be careful not to overuse them.


Content creators across industries have a lot to look forward to when adopting Bulletin as part of their content strategy. This includes our content editor’s main features (such as our simple blocks and user-friendly interface) plus key details that contribute to the overall user experience (like the character counter and emojis).  

The bottom line is this: you don’t have to be an expert developer to build your own custom interactive newsletters. Discover the power of conversational content and media side-by-side, driven by your vision. Start using Bulletin today.

Have you tried Bulletin yet? If so, what is your favorite part of the user experience? 

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Cristina Sobregrau