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Metrics Part II: Understand Your Audience with Graphs and Charts

At Bulletin, we understand the importance of comprehensive analytics. In this blog post, we will unveil the series of graphs and charts that our team has created to help you keep tabs on your most important metrics.

(To learn more about what you can track with Bulletin, check out our blog post, Introducing Bulletin’s Metrics Dashboard.)


1. Track user growth

Bulletin is super user-friendly and intuitive: all information regarding KPIs and usage can be found under the metrics tab.

To track user growth, select the ‘Growth’ option under this tab.

Access growth tab

Here, you will see a graph titled User Growth. This graph shows how your user count has changed over a given timespan. 

Bulletin user growth chart

The following elements are measured in this graph: 

  • New users – People who have just subscribed to your bot. This metric is shown as a forest green bar graph. 
  • Onboarding users – These users have made the first engagement with your bot, but haven’t finished agreeing to all the terms or getting through the onboarding messages. Onboarding users are represented by a yellow line graph.
  • Ready users – Subscribers who have been through onboarding and are ready to receive messages from your chatbot. Ready users are shown as a green line graph. 
  • Dropped users – People who have unsubscribed from your bot. Dropped users are represented by a red bar graph. 

We use different numeric increments for different sets of metrics. The numbers corresponding with new and dropped users are located on the left side, or y-axis, of the graph. The numbers corresponding with ready and onboarding users are located on the right side of the graph.

User growth chart

You can opt to remove any of these metrics from view by clicking on the appropriate colored box at the bottom of the graph. 

User growth chart

As you hide or display different metrics, the graph will change as well. Any y-axis information that is no longer relevant will disappear with the corresponding graph element.

At the bottom of the graph, you will find a summary of its contents.

The ‘detailed table view’ option provides a day-by-day breakdown of everything that is shown in the graph.


2. Analyze user retention

To check your user retention, select the ‘Retention’ option in the metrics drop-down menu.

The following graph shows how users are retained over time. It is a cohort analysis that helps you analyze the overall health of your user base. 

Different colored lines correspond with different user groups, or “cohorts”. These groups are decided according to the period that users subscribe to your chatbot. 

User retention chart

Use the information in this graph to understand the lifetime behavior of your user groups. You can adjust the graph to be viewable on a daily, weekly, monthly, or other basis.


3. View subscribers and active users

These metrics appear under the ‘Subscribers & Active users’ option in the metrics drop-down menu.

Subscribers and Active users access

Here are the variables shown in this graph:

  • Subscribers are people who have opted to receive messages from your bot. They reflect your potential reach.
  • Active users are users that engage with your chatbot by opening and/or interacting with your bulletins.
Subscribers and Active users graph

Active users are denoted in bright green and are measured as a bar graph. Subscribers are darker forest green and are laid out as a line graph. This makes it easy to watch your daily engagement grow as more people subscribe to your bot.

Graphs can be adjusted to display different time periods. Just change the date in the ‘Date range’ field. A calendar will pop up, enabling you to select the date range you’d like to view. You can also click on one of the buttons under the ‘Timescale’ option, to automatically adjust the view to the last day, week, or month.

Graph adjustment

 
4. Check your profile metrics 

Access your profile metrics, select the ‘Profile’ option in the metrics drop-down menu.

The first chart, titled Language, shows what languages your users speak. Note that should a user’s language be unknown, this will be reflected as well.

Language chart

The second chart, titled Platform, shows you what messaging apps your subscribers are using to interact with your bot. These messaging apps may include Telegram, Facebook, and WhatsApp. 

Platform chart

The final chart, titled Traffic Source, shows how your users found you. Here, you can see how many of your users are test users vs active users who found your chatbot from distinct sources, such as social media. Share your bot using trackable links to effectively measure your traffic sources. 

Traffic source chart


Conclusion

At Bulletin, we believe that tracking your performance is a vital part of any customer engagement solution. Use these complete graphs and charts for a hawk’s eye view of how your audience is growing and behaving.

This blog post is part of a three-part series to help you take advantage of Bulletin’s complete metrics.

To learn more about tracking your metrics, check out our next blog post, Metrics Part III: Learn How Your Bulletins are Performing.

Cristina Sobregrau